Persona Case 2

Fiona Diamond
Age: 63
Marital Status: Married
Occupation: Socialite

Summary

Fiona Diamond is 63 years old socialite who is married to an investment banker. She has two children. Fiona has always been surrounded by highly educated and influential people, she has a MBA and once had a career in business which she gave up to look after her children.



Work Activities

Fiona is an unemployed housewife yet as a woman of conscience, Fiona uses her influential position in society to put on various events for charities. One event she held was an auction event in which she raised over £20,000 for orphans in Africa.

A Day In The Life

Today Fiona is putting on a dinner party for some of her and her husbands’ associates.
After waking up and making breakfast for her husband, Fiona gets on with her daily routine of tiding up the house, she likes to keep her household as neat as tidy as possible especially when guests are coming round, she is a complete perfectionist.

Fiona then logs into her PC and checks her email, Fiona regularly keeps in contact with various charities and influential people, always networking so she can put on better charity events in future. She gets an email from her personal trainer confirming a session for later on in the week and reminding her to make a note of her weight and lung capacity.

Fiona has a brief conversation with her son on MSN who lives in France, she loves to keep in contact with her family and friends all over the world.

Fiona then searches the Internet for a few recipes, she finds one she likes and prints it off. With this she sets off to Waitrose in her car to do the shopping, whilst out shopping she makes a few calls on her mobile to some of her friends who will be guests coming later on that evening, just for a little chit chat and to make sure they will still be attending.

When Fiona gets back she makes a start on the dinner, later on her husbands gets home from work and guests start to arrive for the dinner party. Fiona is excited as a quite influential business associate of her husband will be attending which will provide some opportunity for her to mention some of her up coming charity events to him and maybe get him on board.

The dinner goes well and Fiona is enjoying a few glasses of wine with her guests and later on her guests leave.

To Fiona her day is quite normal socialising and making new acquaintances; she regularly puts on dinner parties once a month.

The day is over and Fiona and her husband turn in to bed.

Goals, Fears, and Aspirations

Fiona is very proactive and wants to enjoy the rest of her life and be as healthy as possible. Fiona gave up a successful career to bring up her children and so she wants her husband to be as successful as possible and now her children have left home she wants to achieve all the things she always wanted to.

One of Fiona’s main goals is to help as many orphans in Africa as possible, which is her main driving force in putting on her various charity events

Household and Leisure Activities

Fiona takes care of the general up keep of the house while her husband is at work. Fiona does regular exercise and has a personal trainer come to her house twice a week; she regularly has to make a note of her weight and lung capacity for her personal trainer.

Computer Skills, Knowledge, and Abilities

Although Fiona has not had any formal IT training, she is quite competent when it comes to computers. Whilst working in business she used spreadsheets and word regularly.

Technology Attribute

Fiona regularly books short trips and holidays on the internet, and she also keeps in contact with family, friends, and associates via email, MSN, and Skype.
She also regularly searches the internet for new recipes for her monthly dinner parties.

Technology Attitudes

Fiona regards technology as useful, as someone who worked in business she appreciates the benefits of various technologies.