One of the main problems when trying to brainstorm various imaginative ideas can be 'Groupthink'. This can occur when a group is formed by a close set of friends, and results in a pressure to conform to one particular group member's idea. Conforming to one person's vision might stifle creativity within the group, and thus the best potential ideas may never arise.
Due to the fact that our group is made up of close friends, it has been suggested to nullify the effects of 'Groupthink'. This has been done by creating more than one brainstorming session, with each session having different group members present. This will allow communication to flow more freely and possibly promote creative thinking.
To view a little more on Groupthink:
Groupthink Hyperlink
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